Experience Designer and UX Strategist helping businesses craft meaningful products and services.

FAQ:

I live in Maplewood, NJ, with my family, our two cats, and my dog. Before moving here, we lived in Brooklyn, NY.

I'm very into classic cars, and have been restoring my 1973 Datsun 240Z for a while now.

I am also a huge music fiend. I have too many guitars and too many records, especially considering we have music streaming now, but we must support the artists!

Me and Phoebe. She's a Scotch Collie.

My Skillset

Strategic Experience Design

  • Customer Experience Design
  • Strategic Design
  • Digital Product Design
  • UX/UI Design
  • UX for Artificial Intelligence

Research & Development

  • Strategic Insights & Visions
  • Rapid Value Realization
  • Observational & Ethnographic Research
  • UX Research
  • Usability Testing

Cross-Functional Leadership

  • Establishing Cross-Functional Teams
  • Development & Coaching
  • Program Strategy & Planning
  • Lean, Agile, & other methodologies
  • Change Management

Brands I've Worked With

My Thoughts on Leading Experience Design Teams

You will see these design principles throughout my work

Understand the problem before defining the solution.

Ideas that seem brilliant are destined to fail when the problem they tried to solve wasn't the priority of the users..

Design with curiosity, empathy, authenticity, and rigor.

Nothing goes well without the right research! Secondary research can point us in the right direction, but primary research leads to solutions.

Understand the customers before identifying their problems.

Spending time with the people we design for lets us make the consequential products that people actually need.

Great teams come from great culture, which comes from fearless leadership.

The success of a group comes from feeling valued and safe. Creating those conditions is my top priority as a manager, mentor, and leader.

Experts and real customers are key to transformational design.

Closely observing customers paired with expert experience leads to fresh insights, revealing how to have a meaningful impact on people's lives.

Quality of craft, efficacy, and ethics, come first when creating great work.

As designers, we want to love and be proud of what we make. Let's do everything we can to make that possible.