Edible Feast: North American Publishing Platform

Edible Feast needed to move nearly 100 individual community publications onto a single digital publishing platform in order to raise the profile of the larger network's brand. This needed to stay out of the way of the intimate experience that the local publishers have worked so hard to nurture.

We found that keeping the experience simple and clean would keep the user focused on the content, and making it fully responsive meant we would maximize both consumption and advertising revenues, thus satisfying both the users' and the brand's disparate needs.

The resulting platform redesign is rich in content but easily navigable, feels hyper local to anyone across North America, and greatly lowers the effort required by the various editorial teams.