Ferrari: Production-Automobile History Application

Ferrari wanted to compose a strategy for how to approach the tablet- and mobile-app market. My team developed concepts for the ultimate desktop calendar for the Ferrari lover. Taking a cue from wikipedia and driving games like Forza Motorsport 3, we created an encyclopedic experience that allowed users to explore the history of each model of car Ferrari has ever built, from obscure racers to their most famous production cars.

Additionally, we incorporated interactive elements and a model family tree to let users explore the minutia of each car's story, as well as news, stats, highlights and video from the current racing season.