Ford Motor Company: Lincoln & Ford Owner Support Platform

Ford was interested in Razorfish's perspective on how its dealer network could combat the growing number of online automotive sales resources. Our solution leveraged Ford's unique position as an OEM to pull owners, dealers, and prospective buyers together using its robust information technology infrastructure.

The result is a simple yet informative way to empower both customers and dealers, and streamline the sales process to get people driving and enjoying their cars.