Lifescan
Lifescan
AI Coach for Managing Diabetes
AI Coach for Managing Diabetes
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Project Overview
Project Overview
I led a cross-functional team in developing the first AI-powered digital therapeutic experience for a J&J company.
Developed as a mobile app tested in clinical trials, the AI Coach grew out of research into the needs of patients who's average blood sugar is wildly out of control.
Project Problem Statement
Project Problem Statement
How might we translate real-world behavior change interventions and therapeutic techniques into a digital service capable of improving a person's habits and lifestyle?
How might we translate real-world behavior change interventions and therapeutic techniques into a digital service capable of improving a person's habits and lifestyle?
My role
My role
- Lead concept development
- Synthesize research & Draw Insights
- Guide research process
- Service Design
- Integrate AI capabilities & clinical Interventions into experience
- Direct Design (Content Strategy, UX & UI)
- Manage research agency
Tools & Methods
Research: Design-Thinking, Ethnography, Contextual Inquiry, Co-creation, Interviews (UserZoom & In-Person)Design: Sketch, Adobe CS, MS Office, Keynote, Google WorkspaceTools & Methods
Deliverables
Deliverables
- Experience Strategy
- Product Designs
- Service Blueprint
- Qualitative Research Synthesis
- System Architecture & Logic Model
- Clickable Prototype
- Monthly Executive Presentations
Team
Team
- Senior Manager, Digital Experience Design (Me)
- UI Designer
- Behavioral Scientist
- Diabetes Care & Education Specialist
- AI Engineer
- Agile Development Team of 3
- Research Agency
About the business
Industry: HealthcareMarket: United States & CanadaSize: ~180,000 employeesHQ: New Brunswick, NJSpecialties: Diagnostic Systems & Medical Device ManufacturingAbout the business
Research & Development Activities
Research & Development Activities
Behavioral analysis of people with diabetes through secondary clinical research
Technical landscape analysis of the necessary data sources and J&J's AI capabilities
Observing and interviewing patients in New York, Atlanta, and Los Angeles over three months
Understanding US regulations for using patient data in therapeutic settings
Understanding the day-to-day of life with diabetes through ethnographic research
Co-creating the experience with patients, doctors, and nurses
Our insights
Our insights
Among people with diabetes whose condition was wildly out of control, we found that self-managing through tools, no mater how easy to use, didn't address the real issues.
These patients needed help with the behaviors that led to their condition, and that help needed to be empathetic, simple to use, and specific to the moments that were most challenging for the individual.
Our hypotheses
Our hypotheses
If we could break the coaching process down to discrete challenges tailored to someone's immediate needs and abilities, then we could turn incremental changes into meaningful improvements to their health over time.
If we could break the coaching process down to discrete challenges tailored to someone's immediate needs and abilities, then we could turn incremental changes into meaningful improvements to their health over time.
A service based on J&J's patented behavioral science interventions focusing on problem solving and action planning, coupled with high-quality educational content specific to the patient's data could relieve significant burdens for the people having the most trouble.
A service based on J&J's patented behavioral science interventions focusing on problem solving and action planning, coupled with high-quality educational content specific to the patient's data could relieve significant burdens for the people having the most trouble.
What we did
What we did
First we needed to better understand the truth of life with diabetes. What were the challenges facing people with wildly out of control glycated haemoglobin levels.
Our subject matter experts felt that the only way to really make a difference would be to have a personal chef, a nurse, a personal trainer, and a life coach follow patients around 24 hours a day.
Our team had extensive experience talking to people with type-2 diabetes and was able to map out their typical journey. This allowed us to target users who we could impact the most, and who's needs would extend to the larger population.
Once we had a handle on the ins and outs of life with diabetes for our target users, we were able to identify what we needed our service to do.
We were then able to identify the minimum viable service and which components could be digital.
We then conducted research…
and co-created prototypes with patients.
Once we had a handle on where people were struggling, we jumped into converting the science into a digital user experience.
We figured out what data would provide the greatest most important insights…
we established what content would have the greatest impact on user progress…
and we created a script for our pilot MVP.
What we delivered
What we delivered
Then we designed an interactive prototype that we tested with our users with the help of a small research agency.
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