Target: Baby & Wedding Registry Website

Along with a total redesign of their online presence, Target wanted to create the definitive online gift registry. Target invented the sector and had lost ground to its competitors, so our approach was to combine Target's personality with their expansive selection to give users the most flexible registry in the world.

In addition to establishing the character of the experience, we developed a strategy to attract, educate, and retain users through their social connections, ultimately creating a relationship between the client and families that will be akin to having a personal shopper.