Selected Work
Shape fog.
Test & learn.
Make things that hold up.
MLB • Venue Commerce
In-Venue Commerce Research
Newrez • Workflow optimization
Home-Buying Experience Vision
Lifescan • Digital Therapeutics
Diabetes Smart Assistant
Johnson & Johnson • Medical Devices
Medical Device Testing & Optimization
Zyrtec • Digital Therapeutics
Environmental Allergy Manager
Approach
I employ ethnographic research, service design and experience strategy to understand how people make decisions in real-world contexts and how to optimize systems and environments to help them.
- The problem is almost always different from what everyone thinks it is going in
- Real human behavior in real environments, not assumptions or data divorced from lived experience
- Techniques not typically part of product design or old-school business strategy
- What's good for the people you serve is good for the business
If you're working on something difficult, let's talk!
I work with teams tackling complex problems where behavior, context, and systems shape outcomes.
Currently available for consulting or full-time roles in the New York Metro Area or remotely.