The hard part

isn't making something.

is making the
right something.

I cut through ambiguity using research and design.

Less guessing, dart throwing, and iterating. More listening, learning, and nailing it.

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Expertise

Ease burden and create value.

I help leaders understand their customers' problems. And I guide teams who make things that really help people.

My specialty is defining hi-efficacy products and services through Human-Centered Design techniques.

I work in any environment or context, whether physical, digital, or hybrid.

Select Brands from my portfolio
Citi
Emirates
Ford
General Electric
HBO
Johnson & Johnson
MLB
NBCU
New York State
Target
Toyota
USMA West Point
Approach

Solve real problems, not assumptions.

Desirability, Viability, Feasibility

Ensure priorities and decisions maintain balance by asking if people will benefit, and why, if the solution can be made with the resources available, and if it makes economic sense.

DVF diagram

Design Thinking & Service Design

Move from an unclear problem to something testable to make sense of what's happening now and what a better future experience could be, thinking beyond individual products and services to channels, people, environments, procedures, and systems.

Design Thinking diagram

Jobs to Be Done & Journey Mapping

To uncover why people do or don't do something, understand what is driving behavior. Layer this over the emotional experience of when trying to solve the problem to see where things break down and where there is real opportunity.

Jobs to Be Done diagram

I've used AI where it makes sense.

as the engine

  • Machine Learning to drive behavioral interventions in digital therapeutics
  • Computer Vision for rapid analysis of inventory in surgical settings
  • LLMs and Natural Language Processing for customer service in venues

as an engineering partner

  • Functional prototypes for testing surface real needs faster
  • Animations and digital maquettes to communicate design intent to engineers
  • POCs to increase confidence before investments are made

In research & synthesis

  • Filtering through dense information like survey data
  • Pattern recognition in large or disparate datasets
  • Translation of foreign-language research or interviews
Work

Clear the fog, test to learn, make things that hold up.

Here are three overviews of some of my work to illustrate how an experience design approach can address different types of problems.

Understanding Contexts & Behaviors in Physical Spaces

Venue Commerce · Workflow Optimization

Strategies & Experiences for Human Problems

Digital Therapeutics · Behavioral Intervention

Rapid Prototyping to Learn, & Prove Value

Gaming · UX for AI

About

Take things apart to make them better.

I've been an editorial designer, a web designer, a product designer, and an experience strategist, but it all started with taking things apart to understand how they work (and how they could work better).

I'm drawn to the mechanics of things. Although I have a fine arts degree, I am more of a mechanic than an artist. Fixing things, whether it's a house, a car, a customer experience, or my dog's bad habits, is where I find my flow state.

Outside of work, my daughters and I train in archery, I'm on my third car restoration and run a classic car club, and I collect vinyl, guitars, and vintage hi-fi gear.

I live in Northern New Jersey with my family, three cats, and my Scotch Collie.

Contact

If you're working on something difficult, let's talk!

If understanding people is treated as a real input to strategy, not an afterthought, and decisions are shaped by that understanding, we should talk.

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Open to consulting or full-time roles · New York Metro Area & Remote