My background in research, design, and systems thinking enables the teams I lead to understand people and their behaviors, uncovering new opportunities to create meaningful experiences.

My latest project for MLB recast an assumed need for logistical speed as an opportunity to bolster fans' desire for rituals.

I also helped Newrez craft a vision for optimized loan servicing that overhauled convoluted processes and elevating the customer experience.

The teams I led at J&J created products and services for challenges like living with diabetes, family planning, administering pediatric injections, streamlining hospital workflows, predicting allergy symptoms, and machines for inventory management.