Bio
I'm a service and experience designer focused on how people make decisions in real-world contexts and how those decisions are shaped by systems, constraints, and environment.
Much of my work involves situations where teams are confident they understand the problem, but where observed behavior tells a different story. Most teams I've worked with lack clarity on whether they're solving the right problem, not executional skill.
- Financial services and business technology (Citi, GE, Rithm Capital, Salesforce)
- Healthcare and life sciences (Johnson & Johnson, Otsuka)
- Media and entertainment (HBO, NBCUniversal, Comcast)
- Public sector and non-profits (New York State, USMA @ West Point, American University)
- Retail and e-commerce (Target)
- Transportation and automotive (Ford, Toyota, Emirates Airlines, JetBlue)
- Travel, tourism, and hospitality (MLB, Intrawest, San Diego Tourism Authority,)
- Designing for how people really behave, want them to.
- Clearing away ambiguity and shaping fog
- Overcoming institutional inertia
- Peeling back layers of assumptions and opaque data to find facts
- Directing fast-moving teams when there isn't a clear diagnosis
- Finding common ground between teams with completely different priorities and concerns
Past lives
I have worked as a creative director and designer, handy man, an art handler, a gallery carpenter, a bar tender in a goth club, a delivery driver, a waiter, a dishwasher, and a landscaper.
Distractions
I have a 1973 240z (my third car restoration), I run a classic car club, collect vinyl, guitars, and vintage hi-fi gear, and I train in olympic recurve archery with my two daughters.
Home base
I live in Northern New Jersey with my family, my Scotch Collie (Phoebe), and three cats (Marvin, Ziggy, and Webster).
If you're working on something difficult, let's talk!
I work with teams tackling complex problems where behavior, context, and systems shape outcomes.
Currently available for consulting or full-time roles in the New York Metro Area or remotely.