Bio:
I am an Experience Strategist and Service Designer based in the New York metro area.
People hire me to figure out how people make decisions in the real world, the contexts and conditions that influence their behavior, and how to use that information to guide business strategies.
My practice is built on field research, collaborating with experts, and experimentation to identify opportunities teams didn't realize were there.
Industry Experience
- Financial services and business technology
- Healthcare and life sciences
- Media and entertainment
- Public sector and non-profits
- Retail and e-commerce
- Transportation and automotive
- Travel, tourism, and hospitality
Methods & Capabilities
- Experience Strategy
- Strategic Visioning
- Design Thinking
- Rapid Value Realization
- DVF Framework
- Systems Thinking
- Opportunity Spaces
- Service Design
- Behavioral Research
- UX for AI
- Jobs to Be Done
- Cross-Disciplinary Leadership
Distractions
I restored and drive a 1973 240z, run my local classic car club, collect vinyl, and practice archery with my kids.
Home base
We live in New Jersey with my Scotch Collie and three cats.
Past lives
I have worked as a creative director and designer, but also as a handyman, art handler, delivery driver, dishwasher, and framing carpenter.