Projects:
Some work focused on understanding behavior, finding opportunities, and finding what works.
Featured Case Studies
Ballpark Commerce Research
Ethnographic research revealing how cognitive load and social dynamics suppress spending at the ballpark.
Home-Buying Experience Vision
Research into mortgage process failures, informing service design of an end-to-end experience vision.
Diabetes Behavior-Change Coach
Behavioral research and digital therapeutic design for patients with severely uncontrolled diabetes.