People with poorly controlled diabetes were not consistently following their treatment plans, despite having access to monitoring tools and clinical guidance.

The team assumed the core issue was numeracy: that patients did not understand their blood glucose data.

  1. 1.Patients couldn't keep track of their doctor's advice for more than a few days.
  2. 2.Treatment plans didn't take the variables of a patient's life into account.
  • Treatment adherence is driven more by daily context and constraints than understanding of numbers.
  • Patients struggle most in moments between clinical visits, not during them.
  • Behavioral and environmental factors outweigh informational clarity.
  • Focus group feedback reflected interpretation, not lived behavior.
  • Real-world routines contradicted stated understanding of the problem.
Sector
Healthcare
Focus
Digital Therapeutics
Medical Devices
Timing
7 Months • 2016
Methods
  • Behavioral Research
  • In-Depth Interviews
  • Co-Creation Workshops
  • Jobs to Be Done
  • Journey Mapping
  • Research Synthesis
  • Insights Development
  • Service Blueprinting
  • Executive-Ready Reporting
  • Digital Service Design
  • Product Design
Lifescan Smart Assistant
Demo coming soon

The team moved away from an education-first concept (a conversational avatar explaining data) toward a behavioral intervention model supported by AI and clinical oversight.

Patients gained clearer understanding of their treatment in the context of their daily behavior, not just their clinical data, and the experience became meaningfully more usable in real-world conditions.